The S&P 500 hit an all-time high this week. It is also marking the longest bull market for the index in its history. This is an arguable “fact” however given the several major dips the index has recorded. In early 2016 and earlier this year the market was down well past correction territory. It flirted with what could be consider “bear market territory”. All of this has helped make this not only a very long bull market but also the most distrusted. The financial newsletter industry is a multi-million dollar industry. Most of these sell fear. They have been calling for the end of the bull market for 5+ years. They have been wrong almost every step of the way. Far more money has been lost in the last 5 years on the sidelines than will likely be lost in the next market down turn.